Tuesday, 27 February 2007

Can we talk about Axe Body Spray ads?


I frickin' hate these things.
Way to reverse years of female achievement. Yeah, I get it. You spray this skunk-smelling dreck all over yourself, hired models find you attractive (for $1000/hour).
Evidently, women can't control themselves when they smell it. At first, I thought it was just the usual boneheaded American, Abercrombie & Fitch wearing fratboy mentality, but they've been producing these ads worldwide since 2003 or so, and they keep getting worse.
Current ad: Thousands of girls chase man spraying Axe on self at beach.

Allow me to share some current slogans for the product:
  • The current advertising tagline for Axe (Lynx) in the UK is "Spray more. Get more."
  • The current advertising tagline for Axe in South Africa is "Get a girlfriend."(From Wikipedia)
I hope one day we can market to men without being chauvinist, misogynist assholes. I just pray no female advertising employees brainstormed those.
Because they're still making less than the men.

Try spending more than a second on this site without vomiting:
http://www.theaxeeffect.com/flash.html

Naturally, there are now ads for Tag body spray that rip off the Axe ads.
Yeah, the loading screen says "Mojo loading". Good Lord.

p.s. Read this for a laugh:
http://www.thetripe.com/axe.htm

12 comments:

  1. This comment has been removed by the author.

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  2. http://www.i-am-bored.com/flvplayer.swf?file=http://content3.i-am-bored.com/games/2643_douchecologne.flv&autostart=true&fs=true

    Whoops.

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  3. hey there- just thought i'd tell you that i happened across your flickr (wonderful) and checked out your blog from there, and think you're a pretty cool guy.

    that's all. :)

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  4. Thanks man! That means a lot to me.

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  5. It's ynx in the UK and theyre just as bad!

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  6. whoops...its called lynx here!¬

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  7. Yikes. Yeah, I've heard of it. I was reading the Wikipedia entry for it and I thought it was really depressing.

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  8. This comment has been removed by a blog administrator.

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  9. Or maybe a little sour grapes on your part there big guy? Bought a bottle and found it didn't work as well for you? Keep trying, the "I'm a sensitive guy" shtick obviously isn't working for you either.
    Q: Who is clueless engough to confuse brand-marketing satire with reality?
    A: A dime-a-dozen "blogger" with no life and way too much free time.

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  10. Zen: Haha, are you serious?
    Hey AXE, no need to send your marketers to defend your product.

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  11. There's a thing called irony

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