Spoke with the Trap Lord himself for Exclaim! Topics discussed include Johnny Depp's influence on his rapping, how he got into Southern rap, and his first ever verse.
You went to an arts and design high school, you made chains and designed clothes. Why is aesthetic in rap important to you? Aesthetic is definitely important because people can easily not get your point of view. I feel like a lot of problems with rappers, why they don't work, is not that the music is not good. You have to have the whole package together for people to believe. Your believers are buying into your album because they are buying into your lifestyle. If you're hollow on the inside and people don't see what you look like, how can they want to be like you? They want to relate to you. That's why they buy into your merch, or things you wear, because they want to feel like they're part of you. If you don't got that straight, and it's not matching up to the music, you're doomed.